Getting to Yes: Master Principled Negotiation

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury is a classic guide to principled negotiation that has transformed how people approach conflict resolution. Based on research from the Harvard Negotiation Project, the book introduces a method that helps parties reach mutually beneficial agreements without compromising core interests.

The authors present four key principles: separate the people from the problem, focus on interests instead of positions, invent options for mutual gain, and insist on using objective criteria. These strategies promote collaboration, reduce tension, and lead to fair, lasting outcomes—whether in business, diplomacy, or everyday life.

Clear, practical, and timeless, Getting to Yes is a must-read for professionals, leaders, and anyone who wants to negotiate with confidence, clarity, and integrity. It’s the ultimate playbook for turning confrontations into constructive conversations.

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🎧 Audiobook: Amazon Audible

📖 Paperback: Amazon | Bookshop

📕 Hardcover: Amazon

💻 eBook: Amazon Kindle | Bookshop

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