Start With Why: Simon Sinek's Leadership Insights

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek explores the concept of purpose as the foundation for leadership and success. Sinek introduces the "Golden Circle" model, which emphasizes the importance of starting with why—the core belief or purpose that drives individuals and organizations—before addressing how or what they do.

Using examples from companies like Apple and leaders like Martin Luther King Jr., Sinek illustrates how inspiring leaders and organizations communicate their why to build trust, loyalty, and a sense of shared mission. He argues that people are drawn not just to what you do, but why you do it.

Insightful and thought-provoking, Start with Why challenges readers to discover their own purpose and lead with authenticity, making it a powerful guide for anyone seeking to inspire others and create meaningful impact.

ISBN: 9780241958223
EAN/UPC 9781591846444