Personal MBA: Master Business Skills with Josh Kaufman

The Personal MBA: Master the Art of Business by Josh Kaufman is a comprehensive guide that distills essential business principles into practical, easy-to-understand concepts—no expensive degree required. Designed for self-learners, the book covers key areas such as marketing, sales, finance, productivity, and decision-making.

Kaufman challenges the value of traditional business school, arguing that you can gain a world-class business education through self-study and real-world practice. He presents powerful mental models, like the 80/20 rule and the Iron Law of the Market, to help readers make smarter decisions and build successful businesses.

Ideal for entrepreneurs, professionals, and curious minds, The Personal MBA is an accessible and empowering resource for mastering the fundamentals of business. With its clear insights and actionable strategies, it’s a must-read for anyone looking to advance their career or launch a venture—without the MBA price tag.